Summary: Positioning: The Battle for Your Mind

The must-read summary of Al Ries and Jack Trout's book "e;Positioning: The Battle for Your Mind"e;.This complete summary of the ideas from Al Ries and Jack Trout's book "e;Positioning: The Battle for Your Mind"e; shows how effective product positioning has an impact on the perceptions of the target market. The authors show how all of the elements of product positioning work together to create a unique market position, which is the key to better sales and becoming top-of-mind. By following their advice, you can learn how to narrow your market and start providing for specific customers.Added- value of this summary:* Save time * Understand the elements of product positioning* Increase product awarenessTo learn more, read "e;Positioning: The Battle for Your Mind"e; to find your unique market position and get your product noticed.