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Strategy

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Whilst there are a wide number of competing definitions of strategy there is a consensus about its importance and about its ability to determine whether a company succeeds or fails. This is the most comprehensive collection to date on all aspects of strategy. The collection: * explores different conceptions of strategy, from the classical, rational models of Porter, through the empirical, emergent emphasis of Mintzberg to the competence based models of Grant and others * considers the relationship between strategy and other subjects including economics and organisational studies * covers key new developments including scenario planning, networks and strategic groups and knowledge * looks at the implications of globalization and international management * examines key strategic decisions including diversification and mergers and acquisitions. With a new introduction by the editor and an extensive index, this collection is an invaluable reference tool and teaching aid.
Undertitel
Critical Perspectives on Business and Management
ISBN
9780415251501
Språk
Engelska
Vikt
2940 gram
Utgivningsdatum
2002-04-25
Förlag
Routledge
Sidor
1500