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Strategies of Multinationals in Central and Eastern Europe
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Strategies of Multinationals in Central and Eastern Europe

Författare:
Engelska
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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
Undertitel
Innovation Systems and Embeddedness
Upplaga
1st ed. 2009
ISBN
9781349311538
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2009-08-21
Sidor
269