Spara
Strategic Retail Management
The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.
In the third edition, all chapters were revised and updated.
In the third edition, all chapters were revised and updated.
- Undertitel
- Text and International Cases
- Författare
- Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
- Upplaga
- 3rd revised ed. 2017
- ISBN
- 9783658101824
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2016-10-18
- Förlag
- Springer Gabler
- Sidor
- 468
