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Strategic New Product Development for the Global Economy
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Strategic New Product Development for the Global Economy

Författare:
inbunden, 2007
Engelska
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New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
Författare
T. Kono, L. Lynn
ISBN
9780230001992
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2007-01-17
Sidor
263