Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact. Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate measurable business value. Featuring perspectives from nine industry leaders across technology, brand, content, measurement, and innovation, this book shows how to apply strategic principles driving both professional and commercial advancement. Strategic Marketing Skills is a practical guide for mid-career marketing professionals ready to move from tactical execution to strategic influence. Written by Ana Mourão, it provides the frameworks and actionable tools needed to implement strategy, optimize decision-making, and build organizational credibility. You'll learn how to: - Develop strategic thinking and communicate effectively with senior stakeholders - Apply proven frameworks to align marketing with business strategy and KPIs - Implement systems for collaboration, influence, and decision-making across functions - Optimize measurement to demonstrate marketing's impact and credibility - Build the confidence, clarity, and leadership mindset needed for long-term success Combining insight, structure, and real-world application, Strategic Marketing Skills equips ambitious professionals to step up, deliver results, and position themselves as trusted strategic leaders within their organization. Themes include: marketing strategy, leadership development, stakeholder alignment, strategic communication, performance measurement, cross-functional collaboration