
Strategic Marketing Cases in Emerging Markets
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.
- Redaktör
- Atanu Adhikari, Sanjit Kumar Roy
- Upplaga
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783319846798
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2018-07-21
- Sidor
- 166
