
Strategic Marketing Cases in Emerging Markets
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.
- Redaktör
- Atanu Adhikari, Sanjit Kumar Roy
- Upplaga
- 1st ed. 2017
- ISBN
- 9783319515434
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2017-05-10
- Sidor
- 166
