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Strategic Management: Creating Competitive Advantages
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Strategic Management: Creating Competitive Advantages

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Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous.  Its engaging writing style minimizes jargon to maximize readability.  It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant.  It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.
ISBN
9781259900457
Språk
Engelska
Vikt
778 gram
Utgivningsdatum
2018-02-12
Sidor
512