The story of Bad Boy Entertainment is one of triumph and tragedy. It was triumph when the dream of founder Sean "e;Puffy"e; Combs was transformed into one of the most successful record labels in the history of hip-hop music. It was tragedy when the life of Bad Boy's most successful artist, Christopher "e;Biggie"e; Wallace, was violently ended at the prime of his career. It was triumph again when Puffy evoked Biggie's memory in a chart-topping song that helped jump-start a highly successful performing career of his own. Nearly 20 years after its founding, Bad Boy Entertainment has grown from a record label spinning out rap hits to a do-everything company with dealings in the world of fashion, food, and music.