Gå direkt till innehållet
Sports Sponsorship and Brand Development
Sports Sponsorship and Brand Development
Spara

Sports Sponsorship and Brand Development

Lägsta pris på PriceRunner
Läs i Adobe DRM-kompatibel e-boksläsareDen här e-boken är kopieringsskyddad med Adobe DRM vilket påverkar var du kan läsa den. Läs mer
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
Undertitel
The Subaru and Jaguar Stories
ISBN
9780230508224
Språk
Engelska
Utgivningsdatum
2001-11-07
Tillgängliga elektroniska format
  • PDF - Adobe DRM
Läs e-boken här
  • E-boksläsare i mobil/surfplatta
  • Läsplatta
  • Dator