Sport in the Global Society

Sport presents one of the most advanced cases of ''globalisation,'' arguably because there are fewer cultural and political obstacles to the development of trade and international power in sport than there are in other fields. Thus there has been a change in the nature of the politics of sport since the end of the Cold War; the subject must be rewritten to acknowledge a twenty-first century world in which international sporting organisations and transnational corporations have become far more important than states.
The Global Politics of Sport presents a range of essays examining the emerging global political issues in twenty-first century sport including:
· The role, and power of organisations such as FIFA and the IOC
· The influence of US exceptionalism
· The construction of global sports heroes
· Tensions developing within traditionally ''alternative'' sports in a global commercial culture
The Global Politics of Sport presents new and fresh exploration of different conceptions of sport as a purely commercial activity and as an activity as embodying ''higher'' social and ethical values.