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Sonic Branding
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
- Undertitel
- An Essential Guide to the Art and Science of Sonic Branding
- Författare
- D. Jackson
- Upplaga
- 1st ed. 2003
- ISBN
- 9781349509775
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2003-01-01
- Förlag
- Palgrave Macmillan
- Sidor
- 179
