Soft media... How can minds be shaped?

In its various chapters, this book raises questions about understanding one of the roles of the new media. Social networking sites have brought about a great development, not only in the history of media, but also in the lives of individuals on the personal, social, and political levels. They have come to form a virtual world that opens the field wide for individuals and groups. and organizations of all kinds, to express their opinions and positions on issues and topics that concern them with unprecedented freedom, and these sites were able to provide individuals with new channels; To participate in all societal activities, which makes politics a public affair practiced by most members of the population, without it being limited to some groups alone, because these sites encourage individuals who are not active or politically active to participate in political activities, so that it can be said that they can Be a political voice for the ordinary and extraordinary citizen.The positives of social media lie in the speed of communication, the informational value, ensuring its access, and achieving interaction with it, and not being a media sent by one side, which created equality within society in communication. Social media has recently contributed to attracting attention, after erupting many issues that raised public opinion. The circulation of politically oriented news and images through new media forced some governments to make decisions, or retract decisions, due to widespread public protest.