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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions

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This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes.
Undertitel
Case of Vietnam and Sri Lanka
Upplaga
2022 ed.
ISBN
9789811950193
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2023-10-02
Sidor
275