Social and political marketing

It deserves the age in which we live to be called the "era of marketing" .. Everything is either a market for marketing, or one of its tools. And if it is natural in the past decades to ask "What is social or political marketing? Now, then the normal after all the developments that have occurred during the past five decades, and hundreds of successful experiences, which have achieved their full goals, it is now normal to ask: What is the thing that is outside The scope of social and political marketing? !!. This is how Dr. Sami Abdel Aziz asks one of the most important and most prominent media professor and marketing experts in our Arab world, and he is answered in this book.