Small Business Management ISE

Small Business Management: An Entrepreneur’s Guidebook, by Mary Jane Byrd takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, its pragmatic “how-to” perspective illustrates many practical examples and applications from the business world.  It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business.  It also explores arguments both for and against owning a small business.