Shire Library

Few cars have achieved the iconic status of Volkswagen''s classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque''s initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff''s forward-looking desire to perfect one model rather than spread the company''s talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle''s never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle''s story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.