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Services Marketing Cases in Emerging Markets
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Services Marketing Cases in Emerging Markets

Engelska
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This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.

Undertitel
An Asian Perspective
Upplaga
Softcover reprint of the original 1st ed. 2017
ISBN
9783319814124
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2018-04-22
Sidor
184