
Services Marketing Cases in Emerging Markets
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies.
- Undertitel
- An Asian Perspective
- Redaktör
- Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen
- Upplaga
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783319814124
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2018-04-22
- Sidor
- 184
