Service Management and Marketing
Författare:
E-bok, 2015
engelska
907 kr
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- This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.
- Describes the nature and scope of market-oriented management in service competition
- Takes a management approach and strategic focus
- Draws from a wide base of international research and provides numerous examples.
- Författare
- Christian Gronroos
- ISBN
- 9781119092841
- Språk
- engelska
- Utgivningsdatum
- 2015-07-24
- Förlag
- Wiley
