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Service Failures and Recovery in Tourism and Hospitality
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Service Failures and Recovery in Tourism and Hospitality

inbunden, 2017
Engelska
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Tourism and hospitality services are highly prone to service-failure due to a high level of customer-employee contact and the inseparable, intangible, heterogeneous and perishable nature of these services. Service Failures and Recovery in Tourism and Hospitality, with its extensive coverage of the literature, presents an invaluable source of information for academics, students, researchers and practitioners. In addition to its extensive coverage of the literature in terms of recent research published in top tier journals, chapters in the book contain student aids, real-life examples, case studies, links to websites and activities alongside discussion questions and presentation slides for in-class use by teaching staff. This book is enhanced with supplementary resources including customizable lecture slides.
Undertitel
A Practical Manual
Redaktör
Erdogan Koc
ISBN
9781786390677
Språk
Engelska
Vikt
738 gram
Utgivningsdatum
2017-10-20
Sidor
244