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Routledge Companion to Coopetition Strategies
e-bok, 2018
Engelska
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This reference volume is the first to provide a comprehensive international survey of co-opetition research. Organised thematically and written by the world's most cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, marketing and operations management.This reference book is the definitive resource for researchers looking to understand the field of co-opetition throughout business and management
- ISBN
- 9781351734721
- Språk
- Engelska
- Utgivningsdatum
- 2018-10-10
- Förlag
- TAYLOR FRANCIS
- Tillgängliga elektroniska format
- PDF - Adobe DRM
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