Routledge Advances in Internationalizing Media Studies

<p>In this book, Porto analyzes the role of TV Globo in the democratization of Brazil. TV Globo, one of the world''s largest media conglomerates, has a dominant position in Brazil''s communications landscape. It also exports telenovelas to more than 130 countries and has established joint ventures with transnational media conglomerates. Beginning in the mid-1990s, TV Globo began a process of "opening," replacing its authoritarian model of journalism with a more independent reporting style. Representations of Brazil in prime time telenovelas have also shifted. Given this shift, Porto considers some of the following questions:</p><p>•What explains these changes in Brazil''s most powerful media company?</p><p>•How are they related to processes of political and social democratization?</p><p>•How did TV Globo''s opening affect Brazil''s emerging democracy, especially in terms of the quality of political accountability mechanisms?</p><p>Porto uses the Brazilian case of TV Globo to analyze the larger links between democratization, civil society mobilization, and media change in transitional societies.</p>