
Rivalry and Group Behavior Among Consumers and Brands
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.
- Undertitel
- Comparisons In and Out of the Sport Context
- Författare
- Cody T. Havard
- Upplaga
- 1st ed. 2021
- ISBN
- 9783030852443
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2021-09-18
- Sidor
- 136
