Spara
Retail Brand Equity and Loyalty
Författare:
häftad, 2016
Engelska
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
- Undertitel
- Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing
- Författare
- Julia Katharina Weindel
- Upplaga
- 1st ed. 2016
- ISBN
- 9783658150365
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2016-09-19
- Förlag
- Springer
- Sidor
- 195
