Redefining Media Practices

This study examines the evolving landscape of digital journalism at the intersection of artificial intelligence (AI), gender representation, and media strategies. As AI-generated content becomes an integral part of digital newsrooms, it reshapes the way information is produced, distributed, and consumed. However, this technological shift raises important questions about gender dynamics within media spaces, particularly regarding the role of gender in content creation, audience engagement, and the portrayal of social issues. By applying a gender-oriented framework and conducting a comparative content analysis, this research investigates how AI-driven journalism interacts with gender representation in digital media. A dataset of 1,086 publications from five leading global digital platforms -Business Insider, Huffington Post, TMZ, Gizmodo, and Mashable- is analyzed to explore variations in content strategies, message framing, and the influence of AI integration on traditional news-making processes.