Public relations... science, art and work

Public relations is a social phenomenon linked to man since its inception, but it has developed until it has become one of the most modern concepts of the era as a result of technological development. Public relations have great importance in all countries, whether they are developed or developing countries, but the difference between them is in the tasks and functions. In developed countries, it is It has a major role in these institutions, as it contributes to planning and providing advice and advice to the leaders in the institution, which contributes to decision-making, improving the image of the institution, and determining how to achieve cooperation between superiors and subordinates by creating a good work environment and a climate where cooperation prevails among employees and predicting crises. And finding appropriate solutions to them to ensure that they are avoided or their consequences and effects on the institution are reduced by conducting surveys and questionnaires on their audience.