Product Analytics

How will this book help you?Almost everyone working in product, at some point, will want to define, grow or justify a type of product development. In this guide, you will get a holistic view and understanding of the metrics that give insight on what to build, for whom, and how to optimize the value that both the user and the company are earning from the product itself. Here s what to expect:Part 1: Foundations for having the right metrics, backed by examples and learnings from over 60 product launches. Part 2: Funnel Metrics related to Acquisition, Users, Retention, Cost and Monetisation Part 3: Behavioral and Usage metrics