
Private label brands are a threat for high value manufacturer's brands such as "Charmin"!
- Undertitel
- An investigation of Procter & Gamble's marketing strategy focusing on 'pricing', under critical consideration of consumer buying behaviour and brand loyalty
- Författare
- Miriam Mennen
- ISBN
- 9783640805488
- Språk
- Engelska
- Vikt
- 145 gram
- Utgivningsdatum
- 2011-01-21
- Förlag
- Grin Verlag
- Sidor
- 104
