Print media

Content:

PART 1, TECHNOLOGIES AND PRODUCTION
1. NEW PRACTICES IN JOURNALISTIC WORK
2. PRINCIPLES OF CONVENTIONAL PRINTING
3. MECHANISMS OF PRINTING
4. PRINCIPLES OF DIGITAL PRINTING
5. MECHANISMS OF DIGITAL PRINTING
6. LINKING TECHNOLOGIES

PART 2, QUALITY AND USE
7. PRINCIPLES OF IMAGING
8. OPTICAL IMAGING IN PRINTING
9. INSTRUMENTAL MEASUREMENT OF PRINT QUALITY
10. SUBJECTIVE QUALITY OF PRINT
11. TACTILE QUALITY
12. MEDIA EXPERIENCE

PART 3, PRODUCTS, MARKETS AND FUTURE
13. MEDIA USE RESEARCH
14. PRODUCT SUSTAINABILITY
15. MEDIA BUSINESS MODELS
16. ADVERTISING MODELS - AN OVERVIEW OF THE EFFECTS ON CONSUMERS
17. MEDIA CONCEPTS AS A TOOL FOR ANALYSING CHANGING MEDIA
18. TOOLS FOR ANALYSING THE FUTURE OF MEDIA