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Principles of International Marketing Research
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Principles of International Marketing Research

Författare:
Engelska
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A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
Författare
Len Groves
ISBN
9780631193555
Språk
Engelska
Vikt
284 gram
Utgivningsdatum
1994-07-23
Sidor
156