
Postcolonial Marketing Communication
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses.
- Undertitel
- Images from the Margin
- ISBN
- 9789819702879
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2025-05-09
- Sidor
- 178
