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Postcolonial Marketing Communication
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Postcolonial Marketing Communication

Engelska
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This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses.

Undertitel
Images from the Margin
ISBN
9789819702879
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2025-05-09
Sidor
178