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Perspectives on Methodology in Consumer Research
häftad, 2011
Engelska
This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.
- Redaktör
- David Brinberg, Richard J. Lutz
- Upplaga
- Softcover reprint of the original 1st ed. 1986
- ISBN
- 9781461386117
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2011-12-14
- Sidor
- 301
