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Palgrave Business & Management Collection

Författare:
engelska
694 kr
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Branding is l about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others.

Författare
John M. Murphy
ISBN
9781349082803
Språk
engelska
Utgivningsdatum
1987-06-18