Palgrave Business & Management Collection

Synconomy argues that the operating state of a firm has a synergistic relationship with the behaviour of the entire marketplace. This will be important in order to understand the value of the firm and predict its performance. The book will explore the business conditions of an ever-more interoperating global economic marketplace in which companies, customers and competitors collaborate on many issues. The book proposes a new approach to measuring value in this inter-connected global framework.