Packaging Play

Drawing from more than 35 years of experience in the toy and game industry, designer Mark Lehberg presents a thoughtful collection of articles exploring the worlds of toy packaging, branding, marketing, and product presentation. Combining creative insight with real-world industry experience, this book examines the strategies, trends, and design principles that help toys connect with consumers and stand out at retail. Informative, practical, and engaging, these reflections offer valuable perspectives for designers, marketers, inventors, and anyone interested in the business and creativity behind the toy industry.