original Be D.R.A.M.A.T.I.C. Or NO ONE WILL CARE !: Managing Change in Organizations

D.R.A.M.A.T.I.C.(TM) is a simple, memorable, architecture for change. Set Direction, provide Resources, Align power structure, Motivate people, Advertise the change, Train people, Integrate all these activities with the rest of what is happening, then people Commit to the change. Many authors describe commitment. This book describes it and explains how. In sum, these are my lessons learned over my varied career.