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Optimal Bundling
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Optimal Bundling

inbunden, 1999
Engelska
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Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.
Undertitel
Marketing Strategies for Improving Economic Performance
Upplaga
1999 ed.
ISBN
9783540652472
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
1999-01-21
Sidor
299