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Online Impulse Buying and Cognitive Dissonance
Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
- Undertitel
- Examining the Effect of Mood on Consumer Behaviour
- Författare
- Giovanni Mattia, Alessio Di Leo, Ludovica Principato
- Upplaga
- 2021 ed.
- ISBN
- 9783030659226
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2021-02-13
- Sidor
- 99
