Once a Customer, Always a Customer, 3rd edition: Hw to deliver customer service that creates customers for life

This book will make you view your organisation and customers in a new light. It shows beyond doubt that exceptional customer service can help any company to beat its competitors. In this revised edition - which includes a new chapter on e-service - Chris Daffy provides practical advice and real-world examples from Europe, the US and elsewhere on service strategies and techniques that will make you "e;famous for service"e;!