New Media for a New China

New Media for a New China is a timely introduction to the current state of the mass media in China and it s growing role in the 21st Century global communication system Brings together an international cast of scholars to analyse the diverse roles of China s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR) Considers the position of China s media in the middle of the country s tremendous social, economic and political changes Explores the concept of the 21st century as China s Century because of the nation s unprecedented growth