Networking Coffee not Cocktails

You know networking is important - no surprises. A good network can bring new ideas, access resources, raise funds, gain clients, build your reputation and get you promoted. But did you know that having a networking strategy is the game-changer to allow you to advance more effectively?Many people see networking as making contacts through networking events and taking as much as possible. Science reveals, however, that smart networking is about building relationships. Networking is more about coffee and less about cocktails. More about being involved in activities and less about networking events. About building relationships rather than collecting business cards. Giving versus taking. And having the right networking strategy is what you need to reach your goals.This book by an expert in the field brings you the latest research and real-world stories on how to develop your own personal networking strategy to help you achieve the future you want.