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Neglected Firm
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Every manager has to manage simultaneously two firms, the present one and the future one. The first is managed through the functional departments; Marketing, Finance, etc. The second is managed through the planning department. The tension between these two firms presents risks and opportunities. The author, with the use of detailed case studies, provides a new strategic framework for companies and organisations to approach these issues.
- Undertitel
- Every manager must manage two firms: the present one and the future one
- Författare
- Kenneth A. Loparo
- ISBN
- 9780230599291
- Språk
- Engelska
- Utgivningsdatum
- 2002-05-10
- Förlag
- Palgrave MacMillan UK
- Tillgängliga elektroniska format
- PDF - Adobe DRM
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- Läsplatta
- Dator
