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Measures for Innovating Business Models
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Measures for Innovating Business Models

Författare:
Engelska
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The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models.
Undertitel
An Empirical Study of German SMEs
Författare
Oana Buliga
Upplaga
2014 ed.
ISBN
9783658055349
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2014-04-09
Förlag
Springer
Sidor
74