Mass Communication: Foundations and Future

Mass communication is the utilization of mass media to disseminate information to a broad segment of the population. It typically serves to convey information to a widespread audience located at a significant distance from the origin of the information. This discipline focuses on examining how the content of mass communication influences or persuades the behavior, attitudes, opinions, or emotions of its audience. Various mediums are employed for enabling mass communication, including radio, television, billboards, newspapers, films, social networking platforms, and the Internet. Tools utilized within mass communication comprise journalism, public relations, advertising, and social media. This book attempts to understand the critical aspects that fall under the discipline of mass communication and how such aspects have practical applications. It is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of mass communication. This textbook will serve as a reference to a broad spectrum of readers.