Marketing, The Core

Facts101 is your complete guide to Marketing, The Core. In this book, you will learn topics such as Scanning the Marketing Environment, Ethics and Social Responsibility in Marketing, Consumer Behavior, and Organizational Markets and Buyer Behavior plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.