Marketing Strategy
Författare:
Häftad, 2018
engelska
1 084 kr
Spara till önskelista
MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
- Författare
- O. C. Ferrell, Hartline Michael
- Upplaga
- 7
- ISBN
- 9780357039236
- Språk
- engelska
- Vikt
- 1290 gram
- Utgivningsdatum
- 2018-08-31
- Förlag
- Cengage Learning Inc
