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Marketing (RLE Marketing)

637 kr
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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

Undertitel
The Management Way
ISBN
9781138980518
Språk
engelska
Vikt
453 gram
Utgivningsdatum
2015-11-26
Sidor
230