Marketing Research
2 773 kr
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Marketing Research prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications—all in a macro-micro-macro framework to help students understand the big picture
- Författare
- Aaker David A., Kumar V., Leone Robert P., Day George S.
- Upplaga
- 12
- ISBN
- 9781118977927
- Språk
- engelska
- Vikt
- 281 gram
- Serie
- Marketing Research
- Utgivningsdatum
- 2017-09-05
- Förlag
- John Wiley & Sons Inc
- Sidor
- 760
