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Marketing Management Support Systems
Författare:
häftad, 2012
Engelska
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.
- Undertitel
- Principles, Tools, and Implementation
- Författare
- Berend Wierenga, Gerrit van Bruggen
- Upplaga
- Softcover reprint of the original 1st ed. 2000
- ISBN
- 9781461370765
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2012-10-12
- Sidor
- 341
